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== Reference ==
Ping Xiao and Josep Blat: [[Generating Apt Metaphor Ideas for Pictorial Advertising]]. In: [[Computational Creativity 2013 ICCC 2013]].

== DOI ==

== Abstract ==
Pictorial metaphor is a popular way of expression in
creative advertising. It attributes certain desirable quali-
ty to the advertised product. We adopt a general two-
stage computational approach in order to generate apt
metaphor ideas for pictorial advertisements. The first
stage looks for concepts which have high imageability
and the selling premise as one of their prototypical
properties. The second stage evaluates the aptness of
the candidate vehicles (found in the first stage) in re-
gard to four metrics, including affect polarity, salience,
secondary attributes and similarity with tenor. These
four metrics are conceived based on the general charac-
teristics of metaphor and its specialty in advertisements.
We developed a knowledge extraction method for the
first stage and utilized an affect lexicon and two seman-
tic relatedness measures to implement the aptness me-
trics of the second stage. The capacity of our computer
program is demonstrated in a task of reproducing the
pictorial metaphor ideas used in three real advertise-
ments. All the three original metaphors were replicated,
as well as a few other vehicles recommended, which,
we consider, would make effective advertisements as
well.

== Extended Abstract ==

== Bibtex ==

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== Links ==
=== Full Text ===
http://www.computationalcreativity.net/iccc2013/download/iccc2013-xiao-blat.pdf

[[intern file]]

=== Sonstige Links ===

@@ Zeile 2: / Zeile 2: @@
 == Reference ==
-Ping Xiao and Josep Blat: [[Generating Apt Metaphor Ideas for Pictorial Advertising]]. In: [[Computational Creativity 2013 ICCC 2013]].
+Ping Xiao and Josep Blat: [[Generating Apt Metaphor Ideas for Pictorial Advertising]]. In: [[Computational Creativity 2013 ICCC 2013]], 8-15.
 == DOI ==
@@ Zeile 35: / Zeile 35: @@
 == Bibtex ==
   @inproceedings{
-  author = {},
+  author = {Ping Xiao and Josep Blat},
-  title = {},
+  title = {Generating Apt Metaphor Ideas for Pictorial Advertising},
   editor = {Simon Colton, Dan Ventura, Nada Lavrač, Michael Cook},
   booktitle = {Proceedings of the Fourth International Conference on Computational Creativity},
@@ Zeile 43: / Zeile 43: @@
   month = {Jun},
   location = {Sydney, New South Wales, Australia},
-  pages = {},
+  pages = {8-15},
-  url = { },
+  url = {http://www.computationalcreativity.net/iccc2013/download/iccc2013-xiao-blat.pdf, http://de.evo-art.org/index.php?title=Generating_Apt_Metaphor_Ideas_for_Pictorial_Advertising },
   publisher = {International Association for Computational Creativity},
   keywords = {computational, creativity},

@@ Zeile 33: / Zeile 33: @@
 == Extended Abstract ==
 == Bibtex ==
 == Used References ==

Generating Apt Metaphor Ideas for Pictorial Advertising - Versionsgeschichte

Gubachelier am 12. November 2015 um 12:18 Uhr

Gubachelier: /* Bibtex */

Gbachelier: Die Seite wurde neu angelegt: „ == Reference == Ping Xiao and Josep Blat: Generating Apt Metaphor Ideas for Pictorial Advertising. In: Computational Creativity 2013 ICCC 2013. == …“