Idea in a Bottle — A New Method for Creativity in Open Innovation

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Reference

Matthias R. Guertler, Christopher Muenzberg and Udo Lindemann: Idea in a Bottle — A New Method for Creativity in Open Innovation. In: Computational Creativity 2013 ICCC 2013, 194-197.

DOI

Abstract

This paper presents an approach to increase the creativi- ty of ideas/solutions in an idea contest. Analog to a let- ter in a bottle tasks are distributed in a randomized way to potential problem solvers. The idea contest is a method from Open Innovation which opens a compa- ny’s innovation process to its environment (e.g. cus- tomers, suppliers). By using idea contests the creative potential of a large crowd of people can be used for de- veloping innovative solutions for a specific task. Never- theless, based on experience from industry projects we found that creativity often is limited. This paper pre- sents an approach for increasing the creative potential of participants. The new integrated method combines idea contest with lead user’s methods and aspects from synectics and communication.

Extended Abstract

Bibtex

@inproceedings{
author = {Matthias R. Guertler, Christopher Muenzberg and Udo Lindemann},
title = {Idea in a Bottle — A New Method for Creativity in Open Innovation},
editor = {Simon Colton, Dan Ventura, Nada Lavrac, Michael Cook},
booktitle = {Proceedings of the Fourth International Conference on Computational Creativity},
series = {ICCC2013},
year = {2013},
month = {Jun},
location = {Sydney, New South Wales, Australia},
pages = {194-197},
url = {http://www.computationalcreativity.net/iccc2013/download/iccc2013-guertler-muenzberg-lindemann.pdf, http://de.evo-art.org/index.php?title=Idea_in_a_Bottle_—_A_New_Method_for_Creativity_in_Open_Innovation },
publisher = {International Association for Computational Creativity},
keywords = {computational, creativity},
}

Used References

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Kain, A., Kirschner, R. and Lindemann, U. 2012. Utilization of Outside-In Innovation Input for Product Development. International Design Conference DESIGN 2012. Dubrovnik, Croatia.

Keinz, P., Hienerth, C. and Lettl, C. 2012. Designing the Organization for User Innovation.

Lindemann, U. 2009. Methodische Entwicklung technischer Produkte: Methoden flexibel und situationsgerecht anwenden, Berlin, Springer.

Shannon, C. E. 1998. Communication in the presence of noise. Proceedings of the IEEE, 86, 447-457.

Sloane, P. 2011. A guide to open innovation and crowdsourcing: expert tips and advice, London ; Philadelphia, Kogan Page.

Von Hippel, E., Franke, N. and Prugl, R. Efficient Identification of Leading-Edge Expertise: Screening vs. Pyramiding. Technology Management for the Global Future, 2006. PICMET 2006, 8-13 July 2006 2006. 884-897.


Links

Full Text

http://www.computationalcreativity.net/iccc2013/download/iccc2013-guertler-muenzberg-lindemann.pdf

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