Interactive Exploration of Corporate Logos: From Mercedes Benz to Sea Creatures
Inhaltsverzeichnis
Reference
Christopher Carlson: Interactive Exploration of Corporate Logos: From Mercedes Benz to Sea Creatures. In: Bridges 2010. Pages 119–126
DOI
Abstract
Corporate logos make ideal points of departure for interactive explorations of graphical phenomena. Surprisingly simple starting points can lead quickly to the discovery of compelling graphic effects that are impossible to anticipate at the outset. I report on one exploration that follows a discipline I have experimented with recently: I start with a static logo, parameterize its geometry in obvious ways, and explore the parameterization interactively. Hybridizing ideas collected from individual explorations leads to surprising new forms.
Extended Abstract
Bibtex
Used References
[1] Michael Evamy, Logo, Laurence King Publishing, 2007
[2] Yasaburo Kuwayama, Trademarks & Symbols Volume 2, Van Nostrand Reihnold Company, 1973
[3] Mathematica, http://www.wolfram.com
[4] Christopher Carlson, "Exploring the Mercedes-Benz Logo" from The Wolfram Demonstrations Project, http://demonstrations.wolfram.com/ExploringTheMercedesBenzLogo/
[5] Christopher Carlson, "Exploring a Logo by Grignani" from The Wolfram Demonstrations Project, http://demonstrations.wolfram.com/ExploringALogoByGrignani/
[6] Christopher Carlson, "A Hybrid Benz-Grignani Logo" from The Wolfram Demonstrations Project, http://demonstrations.wolfram.com/AHybridBenzGrignaniLogo/
Links
Full Text
http://archive.bridgesmathart.org/2010/bridges2010-119.pdf
