On Two Desiderata for Creativity Support Tools

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Wai Yeap, Tommi Opas, Narges Mahyar: On Two Desiderata for Creativity Support Tools. In: Computational Creativity 2010 ICCC 2010. 180-189.



This paper discusses two important desiderata for developing creativity support tools, namely ideation and empowerment. We then use them to guide us in designing a new individual creativity support tool codenamed Creative-Pad. Creative-Pad is designed to assist individual advertising creative to develop creative ideas for advertisements. For ideation, Creative-Pad searches and filters information automatically from the internet to present to the user with related words and exemplar sentences. For empowerment, Creative- Pad is designed in such a way that the user is neither distracted nor burdened to do any other tasks unrelated to conjuring up a creative idea for a new advertisement. Creative-Pad is fully implemented and some preliminary results of its use by advertising creatives are reported.

Extended Abstract


author = {Wai Yeap, Tommi Opas, Narges Mahyar},
title = {On Two Desiderata for Creativity Support Tools},
editor = {Dan Ventura, Alison Pease, Rafael P ́erez y P ́erez, Graeme Ritchie and Tony Veale},
booktitle = {Proceedings of the First International Conference on Computational Creativity},
series = {ICCC2010},
year = {2010},
month = {January},
location = {Lisbon, Portugal},
pages = {180-189},
url = {http://computationalcreativity.net/iccc2010/papers/yeap-opas-mahyar.pdf, http://de.evo-art.org/index.php?title=On_Two_Desiderata_for_Creativity_Support_Tools },
publisher = {International Association for Computational Creativity},
keywords = {computational, creativity},

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