Search Strategies and the Creative Process

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Kyle E. Jennings: Search Strategies and the Creative Process. In: Computational Creativity 2010 ICCC 2010. 130-139.



The human creative process can be likened to searching for solutions to a problem. This work introduces a computerized aesthetic composition task that is inspired by the “creativity as search” metaphor. Data from this technique can illuminate how personality and situational influences affect the creative process, rather than merely noting that they affect the outcome. Beyond this, the technique can be used to highlight underlying similarities between human creativity and optimization, as well as the important differences. Early results with N = 34 participants suggest that people’s search strategies do differ, and show connections between personality, evaluation criteria, and search strategy. Suggestions for future research are given.

Extended Abstract


author = {Kyle E. Jennings},
title = {Search Strategies and the Creative Process},
editor = {Dan Ventura, Alison Pease, Rafael P ́erez y P ́erez, Graeme Ritchie and Tony Veale},
booktitle = {Proceedings of the First International Conference on Computational Creativity},
series = {ICCC2010},
year = {2010},
month = {January},
location = {Lisbon, Portugal},
pages = {130-139},
url = {, },
publisher = {International Association for Computational Creativity},
keywords = {computational, creativity},

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