The Evolution of Style and Gigantism in New Media Art
In the competition for attention new media artists have increasingly entered the realm of spectacle. If a wall sized projection is good, then a projection on the side of a building is even better. If interactive music using two cell phones is good, using one thousand cell phones is even better. If a small cube made with 27 RGB LED’s is good, a garage-sized cube with thousands of LED’s is even better.
Is this trend towards gigantism a legitimate strategy for the development of style in new media? This question is explored from the art historical point of view of Heinrich Wölfflin, and the psychological and neuroaesthetic view of Colin Martindale.
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